Indeed. But it's going to take more than a few give-aways to counter the console's perceived high price, though freebies are a start. "It's the least they can do," continued Kamide. "If you're paying a head above everybody else for a similar product, a game machine, you want to be able to categorically say the reason why it's so expensive." And from the looks of it, Sony's harder, better, faster, stronger argument isn't working for now.