Microsoft uses beer to illustrate Xbox 360 cost advantage

Drink that picture in ...

After yesterday's shenanigans, we imagine the guys at Microsoft strutting around their various international offices as if they were in a locker room after a big game; lots of high-fiving, butt-slapping, and other telltale indicators of competitive confidence. For example, for the European (and New Zealand ... ean) PS3 launch, they did what any self-respecting mega-corporation would do: Used beer to visually communicate the price difference between their console -- the Xbox 360 -- and their competitor's -- the PlayStation 3. UK-pub CVG received the above stockpile while Auckland, NZ's GamePlanet store got a similar treat (pic after the break). We normally would consider additional games a more appropriate metric when discussing price deltas, but we suppose they wanted to stick with the locker room theme.

Read - MS sends CVG the difference between 360 and PS3... in beer! (CVG)
Read - Microsoft NZ Tease Sony (

This article was originally published on Joystiq.