With Artwerk, EA can capitalize on the entire process; no longer having to rely on its partnerships with other music industry labels to maintain EA Trax. "[EA] can now directly sign, develop, and launch artists for publishing, master recordings, sync deals and beyond," declared EA Worldwide Executive of Music and Marketing Steve Schnur. But will the full-service treatment provide a happy ending for the artist? As long as you're willing to sacrifice street cred for the chance to be heard by millions of EA gamers. Submit your demo here, you desperate sell-out.