We knew we were going to blab about Ontama more. Sure, it'll probably turn out to be a mildly interesting game for children, but until we find out for sure we're going to continue on the OMG RHYTHM GAME tack. Here are a few things we learned from watching the video again and from poking around the recently updated website, making full use of our terrible Japanese language skills.
Not only does the game involve tapping directions on the D-pad rhythmically while circling blobs on the touch screen, it also involves blowing into the microphone. For something that seems to be for young audiences, it certainly has a lot going on. Also possibly of interest: J-pop fans may (or may not-- we have no idea!) be pleased to hear that Ontama contains music from a group called 80 Pan.
And, via Insert Credit, a little background on the developer Noise Factory: they used to be an internal SNK team who developed fighting games for the Neo-Geo. The fact that a fairly hardcore fighting game developer is working on this is another reason to think that quality gameplay might be found in here.