What's going on here? Turns out the cryptic campaign is for an upcoming animated series that G4 commissioned last year. According to the October 2006 press release, the show will feature "Dave and Jerry, two video-game programmers whose lives are turned upside down when GameAVision, the freewheeling company at which they've spent their whole careers, is purchased by Bob Larrity, a crazed Texan businessman who knows nothing about video games except that they 'sell good.'"
The premise actually sounds interesting, and the involvement of Minoriteam creator Adam de La Pena is encouraging. It's also nice to see G4 filling its schedule with some new, vaguely game-related programming instead of more reruns of Cops or something. Here's hoping the show lives up to its promise.