Not too long after Pioneer went and introduced its second generation Blu-ray player, along comes Panasonic to follow suit, but unlike the BDP-LX70, we've got a pricetag as well as a few tempting reasons to pick this one up over the competition. The DMP-BD10A packs an audio upgrade that brings 7.1, Dolby True HD, and DTS-HD on board, and it incorporates Panasonic's EZ-Sync system for "one-touch operation" of your home theater. The overall design doesn't deviate too far from that seen in the first iteration, but you will find 1080p upconversion via HDMI, a 14-bit DA converter with 4x oversampling, support for BD-J, and compatibility between select HD camcorders via the AVCHD (H.264) codec. Notably, Panasonic is giving users two reasons to seriously considering its new offering, as the fairly reasonable $599.95 pricetag looks even better when you consider the five BD films (Pirates of the Caribbean: Curse of the Black Pearl, Pirates of the Caribbean: Dead Man's Chest, Transporter, Fantastic Four, and Crash) you'll be getting right in the box.

[Via Impress]

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