We can only imagine the Activision execs didn't take their modern gaming history, because without Harmonix they wouldn't be bathing in their Guitar Hero money in the first place. In the call to the investors the Activision execs say they do have a competitive advantage against Rock Band due to Guitar Hero's significant brand recognition. They also said they've done well in the downloadable sales department with 200,000 takers of the Guitar Hero II song packs on the Xbox 360's marketplace. And those song packs were from the original Guitar Hero, which was done by what company again? Oh, that's right -- Harmonix.