Leave it to Redmond to ante up with a big, gas guzzling SUV for its "street-side view" purposes. Recently caught cruising in Northern California, this hulking Chevy makes
Immersive Media's Google fleet (
family mini-van and
college grad's first car) look pretty tame. Now if only they could snap more pics of Ballmer
pulling this face. Take another look after the break.
[Thanks, Gabriel H]
Reader Comments (Page 1 of 2)
fli @ Jun 21st 2007 4:09PM
nice truck
MrGam3r @ Jun 21st 2007 4:26PM
The little wii cars that are gonna be traveling around in Canada are better.
MrGam3r @ Jun 21st 2007 4:30PM
(link)
g.hojman @ Jun 21st 2007 5:52PM
When I pulled out of the gas station, I literally stopped in the middle of the turning lane while cars were coming up behind me. It really was a stroke of luck to be right there and then. Sorry about the thumb, I'm not good and holding a camrea phone while driving at the same time, which is probably illegal in Cali now, right?
Khris @ Jun 21st 2007 4:15PM
Too bad it's got Microsoft written all over it.
Anton @ Jun 21st 2007 4:17PM
Google ftw!
kp* @ Jun 21st 2007 4:17PM
Looks like it has Minnesota plates.
bombastinator @ Jun 21st 2007 4:57PM
Yes. Yes it does.
The plotter cut graphic stickers look pretty randomly slapped on too. It's a pattern one sees on race cars and what not that are being sponsored. The idea is to provide maximum advertising value for a given logo. this thing was designed as much to have pictures taken of it as the reverse.
Possibly even more so. I don't see much shock mounting on those cameras. California is not known for its obsessive attention to road repair.
Rolf @ Jun 21st 2007 7:08PM
yes, MN plates. I saw a truck just like this driving around Bloomington, MN just by my workplace yesterday.
bombastinator @ Jun 21st 2007 5:14PM
I looked up the web site on the side. Apparently these are the guys who have been putting cameras on cabs in New York, so apparently the camera set up is for-real.
Seems odd to do it such an expensive way this time when the company already is set up for a more cost effective method.
Anton @ Jun 21st 2007 4:17PM
I kind of prefer Google's version though, nice and simple...
Microsoft's version seems a bit over the top...
Chris @ Jun 21st 2007 4:17PM
Who names a truck 'Padme'?
Rugrog @ Jun 21st 2007 4:51PM
Really... how embarrassing for the driver.
Andir3.0 @ Jun 21st 2007 7:58PM
Oh, I thought it said "Pay Me". It seemed more fitting.
pagercam @ Jun 21st 2007 4:19PM
This page shows their image coverage:
http://facet-tech.com/SightMap/Intersection_CoverageMap.htm
1.6 Billion Images!
Jordan @ Jun 21st 2007 4:23PM
I actually saw a Suburban that looked exactly the same just a couple of weeks ago in Miami, FL. Sadly, I didn't have a camera to take a picture, but it looks like Microsoft is "street-viewing" Miami as well!
billflu @ Jun 21st 2007 4:21PM
I saw a vehicle (I think it was a PT Cruiser) driving around with cameras on top of it today in Boston.
michael @ Jun 21st 2007 4:32PM
Actually, Windows Live Maps had a sort of "Street View" feature like thing for a long time. It's not perfected, and is quite, awful, but they had it since like 2005. If you want to try it out : http://preview.local.live.com/
So it's not a surprise to see them trying again. Hopefully, they'll actually do it right, and implement in the same format as Street View (instead of the way they did in that demo above). Live Maps is already awesome, and it would be neat if they could include this feature, and do it 10X better than Google.
eggman @ Jun 21st 2007 4:36PM
looks like a few people are getting in on this streetview thing. here is a photo someone snapped of another suspect vehicle
http://www.techscorn.com/2007/06/16/streetview-sub-contractor/
Rich @ Jun 21st 2007 4:40PM
Watch out it might crash
Oscar5453 @ Jun 21st 2007 4:41PM
I work at google....and this is just MS being jealous and copying anything Google does.
LAME!
ScOObyDoo @ Jun 21st 2007 4:47PM
HAHA. Amazon A9 had streetview demo's 3 years ago.
Mile @ Jun 21st 2007 4:50PM
MS doesn't come up with new ideas - it just perfects them.
Breakah @ Jun 21st 2007 5:09PM
no you don't
Dominic @ Jun 21st 2007 4:46PM
Was it trailing the Xbox Live Truck in Sac from last week?
BSharpe @ Jun 21st 2007 4:46PM
I saw one in Miami, FL last week like June 12th. This thing is pretty impressive. Makes you not want to get into a fender bender and have to pay for any of those cameras.
coolwubla @ Jun 21st 2007 4:48PM
Why can't they just combine efforts. Doesn't this seem rediculous to anyone else?
LukeA @ Jun 21st 2007 4:49PM
Too bad they don't drive something more efficient.
murray @ Jun 21st 2007 4:49PM
They seem to have a variety of lenses up there, some of which look longish, suggesting they might provide a better zoomed view than google.
wes_hickey @ Jun 21st 2007 4:51PM
Saw this same vehicle in Houston, TX about a month or two ago
Harshnator @ Jun 21st 2007 5:02PM
Ever heard of Windows Live local maps..this thing came out long before google pulled out there streetview feature.....
http://preview.local.live.com/
Neal @ Jun 21st 2007 5:12PM
Actually it's not preview anymore - you can get to the live site at
http://maps.live.com - it also has a nice "birds eye" view I love in most major cities, taken from a few thousand feet up in an airplane, which looks down at about a 45 degree angle, rather than from overhead view. You can also use the N, S, E, and W on the compass to rotate the same view taken at different angles, so apparently they did multiple flyovers from each direction.
They even got a pretty good shot of Google headquarters ;)
http://maps.live.com/default.aspx?v=2&ss=.&cp=q737pq4tsq1d&style=o&lvl=1&tilt=-90&dir=0&alt=-1000&scene=5848665&sp=Point.q73fvs4tspyq_1600%20Amphitheatre%20Pkwy%2C%20Mountain%20View%2C%20CA%2094043-1351%2C%20United%20States___&encType=1
Mischa Lockton @ Jun 21st 2007 5:09PM
Although google has grown so much,
they still use an efficient car.
FU microsoft, FUSUV drivers unless you really use that rig.
Bob @ Jun 21st 2007 6:07PM
Hey Hippie,
SUVs aren't destroying the world. A few gallons of gas here and there isn't going to make a damn bit of difference. Until we have a different energy source your hybrid is just as bad as my Ford F-150 (That I use as an engineer by the way).
Mischa Lockton @ Jun 21st 2007 6:53PM
Damn, Bob, you sure are ignorant. Until alternatives are truly viable, reduction in usage is the ONLY answer. Glad you use your Ford, but my hybrid puts out over 90% less pollutants as well as using far less oil and gas. Not to mention the trucks that run biodiesel
With so many morons so proud to actually flaunt their ignorance, I am feeling sorry for the children that inherit this mess. Everyone, buy a guzzler! Bob says it makes no impact!
Ray-- @ Jun 21st 2007 5:26PM
all I have to say is I hope they merge all these images they get with the Photosynth stuff... that would rock! OMG Go to street level and then start 3D navigating the area based on 1000's of images from all over the net...
Tim @ Jun 21st 2007 5:35PM
The truck appears to belong to Minnesota based Facet-Tech. Apparently Microsoft is using their Sight Map product: http://www.facet-tech.com/SightMap/SightMap.htm
murray @ Jun 21st 2007 5:44PM
They probably have a bunch of gear in the back, and maybe an operator sitting there, so the SUV is likely justified.
Bob @ Jun 21st 2007 6:04PM
Yeah you are right you don't hate Microsoft at all. With your "Leave it up to Redmond to ante up with a big, gas guzzling SUV."
Does Google's minivan run on giggles and smurf farts?
It is really necessary to bash a company trying to make online maps better. At the very least won't this competition force Google to do even better?
Jared @ Jun 21st 2007 7:07PM
Not only that, but the Google van definitely isn't "mini". It's looks more like a Chevy Astro, which gets a whopping 15 MPG.
http://www.theautochannel.com/vehicles/new/reviews/wk9542.html
Scott M @ Jun 21st 2007 6:15PM
A friend saw one of these near a golf course in Rochester NY a few weeks ago.
michael @ Jun 21st 2007 6:23PM
Yeah, people. I don't seriously see what's with the deal of yelling at Microsoft just because they're using an SUV. SUV's are still common today, and it's not like we scream at them for driving one. It's just an SUV is all. It's not like everyone in Redmond drives an SUV.
I bet if their was an Apple logo on a Hummer, you might say 'sweet'. It's still the same thing though.
angelsvairwaves1 @ Jun 21st 2007 6:41PM
Theres a hummer with an apple logo? Sweet!!!!!! send me the link!!! please!
Googenheim @ Jun 21st 2007 11:58PM
Ever See Deja Vu? Denzel Washington's Hummer in the movie is plastered with Apple stickers, I thought it was sort of comical when I first noticed.
Matt McKaig @ Jun 21st 2007 6:25PM
They've been driving around South Florida since January (33020). Saw them again last week. (33009)
Mark @ Jun 21st 2007 6:39PM
Go, Microsoft, go! Show that sissy Mother Nature who´s boss. Hybrids are for namby-pamby greenies. Real Nature-destroying men drive SUVs.
Raj @ Jun 22nd 2007 6:39PM
I expect that the reason they're using the SUV is for the added height over other cars in the area.
Murc @ Jun 21st 2007 9:12PM
"gas-guzzling SUV's"
Are you some sort of tree-hugger or something? its america, they can drive whatever they want, when they want.
angelsvairwaves1 @ Jun 21st 2007 6:42PM
Wash your damn windshield
Scott Trepanier @ Jun 21st 2007 9:21PM
Mischa - While I appreciate your enthusiam for the environment, hybrids cause more damage than the marketing hype would lead you to believe. Do a little research - you'll be surprised.
http://clubs.ccsu.edu/Recorder/editorial/print_item.asp?NewsID=188