Qualcomm wants the makers of cellphones to move past the standard talk and standby times and into more important mobile metrics, according to the company. We kinda think that talk and standby times are still important, but there must be more, right? The device, network and feature fragmentation that's all over modern dumb / semi-smart / smartphones these days probably does deserve some kind of metrics package that's equal across manufacturers and carriers. Qualcomm suggests metrics like "video time," "average use time" and "multimedia time," although we think those metrics can't be explained nearly as easily as a spec like "you can talk for XX hours on this device" just due to a plethora of variables to explain each of those. Let's hope they manage to strike a balance.