SCEA will "share with Nielsen game network traffic and other data" from PS3 titles, PlayStation Network and the upcoming social MMO Home, at first only in North America -- details beyond that are sketchy, but Nielson calls the effort "fully-transparent" in the press release. The results will be used "to deliver the right ad to the right person at the right time" and to help advertisers figure out a CPM, or cost per impression, for in-game ads.
The initial results of the partnership are expected later this year. Expect more in-game ads you're less inclined to ignore and possibly the strange feeling that Big Brother is critiquing your gamer skills.
[Via PS3 Fanboy]
- Key specs
- Game format Optical disc, Downloadable
- Online features Multiplayer, Voice chat, Video chat, Store, Browser
- Drive capacity 250 GB
- Controller type Wired, Wireless
- Motion controls Accelerometer, Gyroscopic
- Video outputs HDMI (v1.3), RCA / composite
- Released 2012-09-25