Game Boy name may be over and possible WiiWare in 2007

Nintendo marketing exec. George Harrison says the Game Boy name may be put to rest. The DS has been been successful enough that the company no longer needs to depend on the Game Boy brand name for future products. We always did wonder what happened to the next Game Boy.

Harrison tells GameDaily.biz, "It's hard to say in the future if we will ever bring back the Game Boy trademark." And so a name synonymous with many gamer's childhoods is buried. Oh well, it's not like the DS name has hurt Nintendo's bottom line.

Curiously, Harrison also said Nintendo's WiiWare could be out in 2007. Actually the quote is kinda in reverse order. Harrison says, "It may not take until 2008. I've seen a couple of ideas that have already been generated even before we went public [with WiiWare]. Whether those are going to be ready or not, I don't really know." So, it pretty much hinges if the developers get their stuff in order. Only the next six months will tell who gets their WiiWare out first -- the quality of those games is a whole other issue.

This article was originally published on Joystiq.