Olympus creates 'world's smallest questionnaire' on specimen slide

We've seen ways in which quite a few marketers earned their bonus, but the bright lad (or dame) who dreamed this one up deserves a serious promotion. In what's likely to be confirmed as the "world's smallest questionnaire," Olympus sent out slides with questions to valued high-end microscope customers in order to boost awareness and hopefully drum up more business. The survey was shipped just like any other specimen slide, and it reportedly drove up traffic to the firm's website by around 24-percent. Click on for a closeup of the actual questions.

[Via OhGizmo]

[Jared Harley @ Sep 25th 2007 7:34AM]

Now THAT'S the way to send out a survey! Personally, my favorite magnification is 500x. Also, I do not have a teeny tiny pen.

[strider_mt2k @ Sep 25th 2007 8:01AM]

They should include an actual specimen on the slide.

"If you lived here, you'd be observed by now!"

[Paul @ Sep 25th 2007 8:17AM]

That is awesome, my favorite part is definately the last line, "Olympus has made this form available online ... for those without a teeny tiny pen."

I think some of the companies that do really micro work should fill out the slide form and mail it back. I would hate to be the person that had to process that form.

[oshean @ Sep 25th 2007 8:31AM]

Credit card companies have been printing text this small for years.

[strider_mt2k @ Sep 25th 2007 8:38AM]

-they learned it from insurance companies!

[chabuhi @ Sep 25th 2007 10:23AM]

How does the customer fill it out and return it?

[paultakeda @ Sep 25th 2007 12:02PM]

What? You don't have a teeny tiny pen?

[Tony @ Sep 25th 2007 12:15PM]

RTFS (S for Survey)

[TA @ Sep 25th 2007 11:26PM]

Oh man this is a smart..little thing. So who's getting goosebumps looking at the ridges of bacteria?