While the announcement that Sony would finally bring the DualShock 3 to the PS3 excited us all, we couldn't help but feel a little underwhelmed when we realized the controller would utilize the same rumble technology found in the DualShock 2.

However, if Immersion CEO Vic Viegas has his way, the DualShock 3 will be just the first-generation rumble controller for the PS3. "Immersion is very motivated and very interested in working with [Sony] to bring the next generation of gaming technology because the gamers deserve a full, immersive environment where you can match high-fidelity graphics and sound with high-quality haptics," he said. "We're hoping [the DualShock 3] will be just the first step towards integrating the next-generation technology."

What makes this prospective upgrade even more plausible is the fact that Viegas says the upgrade will actually be cheaper since the old technology uses two motors, while Immersion's TouchSense technology only needs one to achieve better results. "Immersion is already committed that we won't charge anything extra for the next technology. We have a standard royalty rate ... we don't want to make this more expensive and give anyone a reason not to implement it," Viegas said.

This article was originally published on Joystiq.