Cheapy D's army of frugal Fannies bring word that this week's Best Buy flyer (beginning Oct. 21) reveals Heroes on HD DVD is free with the purchase of an Xbox 360 HD DVD player. So, if we're grasping this properly, if you purchase the Xbox 360's HD DVD player from Best Buy you'll get King Kong (still bundled in), Heroes, and five free HD DVDs. The five free movies offer has also now been expanded to Europe. If the Xbox 360 HD DVD unit ends up being true, this ridiculous HD DVD vs. Blu-ray format war might actually be heating up rather than ending. All we know is that the consumers who wait for this mess to end are the ones who'll "win."