"If [publishers] publish for any of the three, if the product does not sell well, it fails on its own. If they cannot get shelf space, it fails on its own. If consumers don't buy it, it fails on its own. So I do think that the poorer stuff does get sifted out and the really good products do rise to the top," Kaplan said.
There's logic to what she's saying, of course. But it must be easy to advocate survival of the fittest when all of your games are Jack Lalanne.