Nintendo's as cagey as tech companies come, but the WSJ is reporting on a recent and unusual high level, high impact strategy presentation where in top 'Tendo execs revealed what's described as a change in its current business model: using its foothold in the video game market to sell casual gamers and non-gamers products focused more on utilitarian functions. You know, boring stuff -- like, stuff that's not games
. What they want to sell Nintendo wouldn't specifically say, but they're focusing first on the flagship portable, the DS
, rolling out what the WSJ describes as "features [that] will be useful in places like train stations, amusement parks or museums and [that] could be accessed wirelessly," as well as a new "television-programming feature for the Japanese market... to check television listings, run searches by keyword and genre, and highlight each family member's favorite programs." Maybe this pseudo-DVR like functionality will somehow play into their forthcoming 1seg tuner
, but precisely how the rest of this completely underwhelming and disappointing news will manifest itself is currently up to one's imagination -- something Nintendo's apparently lost. We have heard, though, they might be getting back into the playing card business, and possibly in keeping with that vertical integration, opening up a string of Nintendo themed casinos. Not a bad business to be in. [Warning: subscription required]Update:
TG Daily is reporting Iwata also said Nintendo has no plans to drop the price on the Wii
. We're stunned. Like, wow. Nintendo's not intending to drop the price on their already super cheap console that's been sold out for a year straight? Search us.