9:46 - "The interesting question to think about is why are books the last bastion of analog? They've stubbornly resisted digitization. ... the key feature to a book is that it disappears as we read it. We don't think about the ink or the paper or the glue or the stitching, all those things go away. What remains is the author's world, the author's words..."
9:55 - "We didn't like this solution either. So instead we chose EV-DO cellular. ... as soon as I tell you we're using EV-DO that should cause a second set of concerns, a whole new thing to worry about. Everybody knows that using these wireless cell networks there's a data plan, a contract, a monthly bill. But we didn't like that, either. So we built Amazon Whispernet. It's built on top of Sprint's EV-DO network. There's no data plan, no contract, no bill. We pay for all of that behind the scenes so you can just read. What are you going to read?"
9:57 - "We have 90,000 books that you can buy right from the device and have wirelessly delivered. And these are books people want to read, including 101 of the 112 NYT bestsellers. NYT bestsellers and new releases are just $9.99, and are delivered in just a minute. Why not include newspapers? Newspapers are delivered automatically while you sleep; and these are newspapers you've heard of, WSJ, NYT, Washington Post, and local newspapers too."
9:59 - "Time, Fortune, even blogs. Over 300 of your favorite blogs are available. Subscribe to the blogs you want and they're updated continuously throughout the day. ...HuffPost, The Onion..." Every Kindle has an email address, attach your personal docs, email them to the device, and they're wirelessly delivered to the device. Word docs, JPEGs, "It's a pretty cool feature. There's a resident dictionary on this device." He's discussing dictionaries and using the built-in dict, which is supposed to be pretty easy.
10:02 - "If you were to print Wikipedia you'd need two miles of shelves. You can access Wikipedia from this device, so you have not only a dictionary but the world's greatest encyclopedia. What do you get? The most advanced EV-DO in the world, the most advanced display tech in the world, no commitment, no contract, no service payments, and I'm excited to tell you it's on sale right now for $399." Uh oh, it's video time. "We decided to give Kindles for a few weeks to some of the toughest customers we can imagine..." Clip time.
10:05 - "It's so simple you could be a moron and it works." Um, thanks video clip guy. It's got two switches: on / off, and radio on / off. It's got a USB port on the bottom, as well as a 3.5mm jack. Yeah, more and more video, recap of the same stuff we've already heard from Bezos this AM, but just said by other people, primarily authors.
10:21 - There's a cancel this order feature that allows you to reverse a just-purchased book in case you grabbed it accidentally. It automatically bookmarks your last page read (like most e-book readers). "We archive your books in the cloud. If you ever lose a book, you can just redownload it again, it doesn't cost anything. If you want to clear out space on your Kindle knowing they're secure on the server, and in 60 seconds you can get it back again. But the most important thing about Kindle, is that it does indeed disappear so that you can enter the author's world. Thank you." Applause, and we're done!