Ed Burns' film, Purple Violets
, has become the first full-length feature movie ever to premiere via digital distribution
on iTunes. As we reported before, he was unable to find a good theatrical offer, and instead chose to make history
by bringing it straight to iTunes. Variety wasn't thrilled
with it, and our sister site Cinematical thought it was OK
, but neither of them saw it on the iPhone's small screen, did they?
Of course, you can find out for yourself-- Purple Violets is available right now in iTunes
for $12.99. At that price, I might (ironically?) wait for rental, but then again, huddling around an iPhone and sharing earbuds in a nice Italian restaurant would make a pretty cheap date.