Just as various outlets are reporting about a survey by market research company Hill & Knowlton
, which stated the 60% of parents would like to see government regulation
of mature and violent video games, the Electronic Software Association has responded to the news with a statement to Joystiq. Actually, "statement" is a light way of putting it. The ESA, the industry lobbying group, has pimp-slapped Hill & Knowlton and called them out by saying their "decision to release these findings was both unprofessional and unethical and its timing is questionable."
In the full ESA statement (found after the break) they explain that the research was done for a proposal Hill & Knowlton made this summer to them, but only a portion of the information was released now. They say the research was done in an effort to win the ESA's business and the release today doesn't represent an accurate picture of the findings, which also included:
- More than two-thirds of 18-34 year olds currently play video games.
- Less than 1 in 5 Americans think playing video games is a negative way to spend time with friends and family.
- More than half of families think that video games are a positive way to spend time together.
- Educational video games are perceived to provide more learning than TV or DVDs.
Joystiq was also given the PowerPoint presentation created by Hill & Knowlton which shows the original full research and gives far more detail than the choice bits
released today. The presentation can be found below in the gallery.