It's all the rage: Activision launches casual games label
Question: What's this season's hottest must-have accessory for the discerning game publishing giant? Answer: A casual gaming division. EA has EA Casual Entertainment. Ubisoft has Play Zone. And now Activision has one! Bafflingly, it's called Wee 1ST, in a bizarre reversal of the traditional Wii pun.
Actually, the press release avoids the word "casual," and instead describes Wee 1ST as a label to "showcase games that take full advantage of the Wii's capabilities." That said, the first titles to appear under the Wee 1ST banner -- Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On! (a sequel to the passable Dancing with the Stars) -- look like rather casual, forgettable fare.
%Gallery-21447%
[Via press release]
