How would you change ZeeVee's ZvBox?

ZeeVee's ZvBox had a lot of potential on paper -- after all, who wouldn't be enthused about the possibility of bringing internet TV / DVDs / Blu-rays (via your PC's optical drive) and all sorts of other multimedia to the TV via the coaxial wiring already in your home? Unfortunately, the box was hamstrung by two major issues: a lofty price tag ($499) and less-than-elegant installation. Still, the unit seemed to work well enough in our testing once we got everything up and running, but we never really found a way to justify the cost. Are any of you early adopters feeling the same way? Disagree vehemently? What could ZeeVee do (or have done) in order to make the ZvBox a more compelling purchase? We know you've got it in you, so let it all out in comments below.