Even as Blu-ray celebrates the future, our present format leader, DVD, had a noticeable sales slippage in 2007. Following a slide in the amount of DVD player sales
this should surprise no one, but may give insight to Warner Bros. reasoning in abandoning its dual-format release schedule. A drop in U.S. spending on DVD purchases by 3.6% according to DEG wasn't as bad as expected
but studios are definitely looking for the next big thing to make up for DVD's lack of growth.