Kodak's PMA 2008 booth tour

Kodak wasn't showing off too much new product at this year's show -- or if it was, none of the gear was stuff we follow -- but can you really get a good feel for a trade show without touring the booth of the company whose name is synonymous with photography? Of course not, which is why we gathered together a gallery which pretty well represents everything you'd see had you been here yourself. Isn't that great? We trudge out to Las Vegas so you don't have to.

Gallery: Kodak's PMA 2008 booth tour

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[Dev @ Feb 1st 2008 11:48AM]

A dying company with dying products - who cares anyway. I bought a camera from Curry's next day turned out to be defective returned to currys and they sent to kodak - who sent me a quote for 70quid to 'repair' something thats not even my fault.

I think every one should stay away from them and even from curry's for that matter - last I heard even they were digging s***t!

[barrie harrop @ Feb 1st 2008 2:33PM]

Kodak is like an ocean liner leaving the digital wharf with a faulty rudder, it going to take a very long time to turn this ship around.
Unfortunately its offer/branding is in a time warp, the next generation have no loyalty to this once famous brand, used to be in the top ten in the world today struggling at the bottom 100.
It s offer is confusing it is moving into the home printing market, which is sliding rapidly, its on-demand kiosk offer at retail level is too slow for the next generation who want it now—there on-demand kiosks take too long to complete a customer turn around to say http://www.springwise.com/retail/new_instant_print_kiosks/ which is 2-3 times faster in customer turnaround time with better quality prints.
Kodak’s retail branding doesn’t relate to the next generation.