Kodak's PMA 2008 booth tour

Kodak wasn't showing off too much new product at this year's show -- or if it was, none of the gear was stuff we follow -- but can you really get a good feel for a trade show without touring the booth of the company whose name is synonymous with photography? Of course not, which is why we gathered together a gallery which pretty well represents everything you'd see had you been here yourself. Isn't that great? We trudge out to Las Vegas so you don't have to.

Kodak's PMA 2008 booth tour

[(Unverified) Posted Feb 1st 2008 11:48AM]

A dying company with dying products - who cares anyway. I bought a camera from Curry's next day turned out to be defective returned to currys and they sent to kodak - who sent me a quote for 70quid to 'repair' something thats not even my fault.

I think every one should stay away from them and even from curry's for that matter - last I heard even they were digging s***t!

[(Unverified) Posted Feb 1st 2008 2:33PM]

Kodak is like an ocean liner leaving the digital wharf with a faulty rudder, it going to take a very long time to turn this ship around.
Unfortunately its offer/branding is in a time warp, the next generation have no loyalty to this once famous brand, used to be in the top ten in the world today struggling at the bottom 100.
It s offer is confusing it is moving into the home printing market, which is sliding rapidly, its on-demand kiosk offer at retail level is too slow for the next generation who want it now—there on-demand kiosks take too long to complete a customer turn around to say http://www.springwise.com/retail/new_instant_print_kiosks/ which is 2-3 times faster in customer turnaround time with better quality prints.
Kodak’s retail branding doesn’t relate to the next generation.