Sony planning new DSC-XXXX Cyber-shot?

Check out what we saw while prowling around Sony's booth at PMA -- a compact shooter badged "DSC-XXXX." Intriguing -- the overall form factor says S-series and the 8.1-megapixels, 3x zoom callouts fit the bill, too. Some super-secret new Cyber-shot from the wizards at Sony? Sorry folks, it's just the DSC-S780, so new they didn't have time to print up the right model number on the casing.