Toshiba's Super Bowl 2008 ad: the final act of desperation?
By Joshua Topolsky 
posted Feb 3rd 2008 10:36PM
posted Feb 3rd 2008 10:36PM
Curious to know what about $3 million bought Toshiba on Super Bowl Sunday? If so, the recycled commercial is after the break. So, what do you do when the game's over, Toshiba?
[Thanks, Peter]
[Thanks, Peter]
eh If they wanted to thats fine by me
Yeah, but the advert will confuse some consumers into buying a technology that has no future. It's probably negligent of Toshiba to promote HD DVD to naive unsuspecting consumers...
I think its more insulting to consumers that a whole industry will ignore a video player installed in a few millions homes. The gaming industry can support multiple platforms, I can't understand why the movie industry won't. ... well actually I do understand why : we don't live in a pro-consumer world. Consumers are suckers that must be exploited.
I don't plan on buying anything HD soon.. bt ftw
@LondonConsultant
Just because they're losing doesn't mean Toshiba/HD-DVD is going to roll over for Sony/Blu-Ray. How is their attempt at consumer exposure negligent? It's just good business practice.
Now, any business hiring you as a consultant? THAT is negligent.
are there any other hd-dvd exclusives other than transformers and shrek?
yes. the ones i know of personally are hot fuzz and the bourne trilogy.
and don't forget american gangster, beowulf and transformers.
scratch transformers off, replace with king kong.
Batman Begins, The Deer Hunter to name two off the top of my head.
hddvdstats.com, filter by exclusivity
Probably worth the low price just for the exclusives. If there's enough space in your entertainment closet, you can put the HD DVD on top of the Blu-ray.
They won't stay exclusive much longer.
don't forget Startrek and the matrix as far as i know
are there any other hd-dvd exclusives other than transformers and shrek?
I think they should try to do whatever they can until it starts to become pathetic. At a point, and I'm speaking as a HD DVD owner, they need to give up so that people can really start adopting HD discs. I figure I'll just wait until Blu Ray comes down to $99 and then throw my HD DVD player in the closet.
Planet Earth made it a nearly worthwhile purchase.
SIR David Attenborough FTW!!!
I'm so confident that blu-ray will win that im skiping the whole dual format drives and im just gonna buy the blu ray drive even though I will have no use for it whatso ever!!
HOLY DOUBLE POST BATMAN!
I wish the poll was about how much the ad sucked. I've seen better cereal ads.
did anybody notice the commercial wasnt even in High Definition!!!?
hahah u effin win
I did notice that. It seems like the discussion ends right there... a commercial on the biggest stage in the world, advertising what they believe to be a superior HD format... and the ad is in standard def.
That commercial might go down in history as the nail in the coffin of HD-DVD.
Even if it was in high-def... the commercial would have been lame any night, but during the superbowl, it was superlame.
I watched the whole entire game and the commercials, and this is the first i've seen of this.
Probably the last too.
I must have missed the commercial...I didn't see it.
I didn't see it either and I watched the entire game! Go Giants!
same here.. watched the entire game, all the ads and nothing.. i also checked out www.myspace.com/superbowlads and didnt see it there either.. WTF?
The commercial was during halftime. I caught just as I flipped back from watching competitive eating on Spike. I wonder if the halftime commercials cost as much as the rest of the game.
Saw the Super Bowl and the last 5 minutes was really entertaining. I would have credited the reciever more for the catch than Eli Manning for the throw as that was a superb catch but credit to Eli for escaping from the mess.
Real football (what you guys call soccer) is still better.
Soccer is for pvssies!
Giants FTMFW!
soccer = no pads, now who is the pussy.
ever heard of shin guards? Also I do believe that soccer players are famous for flopping and faking injuries in order to try and get calls from the refs.
Rugby tbh.
Better then both your pussy "american football" and pussy soccer.
When was the last time a soccer game was played in freezing, snowing, or raining weather? Oh yeah, NEVER. When was the last World Cup match played in the rain. Oh yeah, NEVER. When I see them out there playing in ANY WEATHER, I'll call it a real sport.
Why would you need pads in soccer? You're not allowed to tackle each other.
soccer++ for non-stop action
football++ for hard hitting action
Screw you guys. Hockey pwns soccer and football. :D
@Deezul: you've never watched any soccer, have you?
Curling ftw.
you want a ton of hard action and fast pace? Go watch Lacrosse - best sport evar.
but otherwise, rugby > american football, which is really just rugby but slowed down so that there's room in the game for commercials and crap.
aahatimy- what subway system is that a map of?
"soccer++ for non-stop action"
"Halfback passes to the center. Back to the wing. Back to the center. Center holds it. Holds it. Holds it..."
BADMITTON FTW!!!!!!!!!!!
ULTIMATE FRISBEE, BITCHESSSS.
yea. that just happened
Homi
The picture is the map of the London Underground.
this is the thign about HD DVD... they barely have any action movies on their library. die hard, black hawk down, the first two terminators without counting others, this is a good attempt however i think a lot of football people are the kind of people that like to watch only action flicks... am i wrong to think that action movies is the reason why people aren't looking for the red pill? i didnt even like transformers and i never liked the shrek series, wtf toshiba.
actually the die hard series is exclusive to blu-ray
matrice, inside man, lucky number slevin, mallrats, knocked up, smokin' aces, top gun, traffic, etc.
*matrix's/matrices (whatever floats your boat)
Ad sucked. IT was pointless, I was hoping for something ridiculously awesome to get me excited again, but it did nothing.
First of all, it was a old ad. They couldn't make a new one?
Secondly, when did it air? I don't even remember seeing it.
I didn't see it at all during the Super Bowl, but I have seen it before. I doubt they wasted money airing it.