Of course, our immediate reaction is to wonder idly what kind of whacky-tobaccy Peter Moore is smoking, Activision-Blizzard's crown jewel is of course World of Warcraft, which netted the company approximately $1.2 billion last year. Yes, you read that number correctly, that's $1,200,000,000. That's not a number that can be countered by dumbing down your sports franchises and hoping for the best. Now, we understand that EA Sports is kind of Peter Moore's baby here, so his chest-thumping is not without rational cause, but I doubt even investors would be fooled by such reckless showmanship. Now, if he wanted to go on to explain why Warhammer Online is going to eat into WoW's market share, we might be more inclined to pay attention, but a pithy boxing game? Puh-lease.