What's a genius marketing strategy for EA's upcoming puzzle game, BOOM BLOX? Putting Steven Spielberg's name on the box, of course. Casual gamers have no doubt heard of Spielberg (he's the guy who did that jewel thief movie, right?), and will flock to this video game box that so shamelessly flaunts his name. Brilliant move, EA.

We're actually surprised that they didn't make Spielberg's name bigger. The thin white text kind of gets swallowed up in the loudness of the box. Maybe they should have put "Steven Spielberg" in big letters and "BOOM BLOX" in small text, to be safe.

The boxart is quite eye catching (although -- dare we say it -- not exactly nice looking), and will certainly help the game to rack up some big numbers. It looks like EA has already won the sales war before it even began.



[Via Joystiq]

This article was originally published on Joystiq.