Microsoft recently made some pretty big statements regarding the console wars, and one of them is a bit surprising. Revealed in the article is the fact that hardware sales have now reached 17.7 million (though shipped vs sold was not mentioned). They also claim that "We've taken 42 per cent revenue share of next gen-games market – including hardware, peripherals and software" and that their hardware attach rate is over 7 games per console sold. Now, those are some impressive figures, but as any business student will tell you, there is a big difference between revenue and profit, and you wouldn't announce the least preferable if you had the more. So Microsoft, when are you going to stop telling us how awesome you are and prove it by making some real money?