Telus launching new low-cost brand Koodo Mobile today?

It looks like our friends to the north are getting hooked up with another wireless choice later today -- sorta. Just like Fido is little more than a discount outlet for daddy Rogers, it seems that "Koodo Mobile" will be launching under the Telus umbrella offering plans as low as $15 CAD per month, per-second billing, and at least some contract-free offerings. Oh, and Koodo's catchy tagline? "Good call." How creative!