We're sure many of you have already seen this Grand Theft Auto IV ad, as it's floating around the internet for "a fair piece," in the parlance of the hills. But we like it and we wanted to make sure you put your eyeballs on it as well, because we care about you. Also, we had to make sure you saw the part where the guy was drunk. How cool does that look? Man, we're going to be drunk all the time while we play. ... In the game, of course.

By the way, you should know that this ad's from GameStop, which is probably just trying to trick you (and us) into pre-ordering the game. The bad news is that it totally worked.

This article was originally published on Joystiq.