It's done by a company called Austin Laser Art. Justin, who owns the definitely Epic (or maybe even Artifact?) MBP, says that it took about 20 minutes to etch the laptop itself, though they did a few test etchings on paper to make sure it worked out all right first. The result looks pretty cool -- tons of detail and some really good looking shading. Plus, now we know what's behind that far portal in Nagrand: an Apple store.