Mario Kart ditches 'Wii would like to play' for Cowboy Jed
"Look at that boy!"
As effective as Nintendo's "Wii would like to play" commercials have been, expanding the system's audience and attracting non-gamers, we're glad to see the campaign shunned for Mario Kart Wii (Though we expect to see it reappear for Wii Fit). In our opinion, the advertising style seemed inappropriate for some titles, Metroid Prime 3: Corruption, for instance.
In the slogan's stead, we have Cowboy Jed and his Mario Kart Emporium parodying local, low-budget dealership commercials. Fantastic! We hope Nintendo of America and advertising firm Leo Burnett are planning more of these strange commercials for upcoming games. Get behind the wheel and drive past the post break for two more videos with Jed. Woo!
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