Nintendo enlists celebrity aid in marketing Mario Kart Wii to Japan

Aside from advertising in the United States, another region important to sales of Mario Kart Wii is Japan, Nintendo's native country. As such, the gaming giant has enlisted the aid of Japanese celebrities to help hock their wares onto the gaming populace. Above, you can see model Aki Hoshino and comedian Medaka Ikeno having the time of their life with their Wii Wheels.

Cruise on past the break to check out a plethora of Japanese ads for the game.


This article was originally published on Joystiq.