Matt explains in the interview that Empyrean Age will have fighting, glory, new missions and reputation, and plenty of fleet battles. One of the points made by Matt is that "the big fight that is coming" will allow everyone to be involved in one way or another. Rewards will be given, the front will shift, and the design is being hashed out to bring empire, lowsec, and 0.0 players together to duke it out. The expansion is going to pack one hell of a punch and is long overdue in the minds of many EVE pilots. When the expansion finally does arrive, players will rejoice as new ways to destroy one another are introduced. To us, that smells like victory.