Blizzard has launched a new online store, selling games (both digital and off the grid), books, collectibles, limited apparel and more. The store is now also offering titles for digital download -- right now only Starcraft and Warcraft III (as well as their respective expansion packs) are available, but according to this handy F.A.Q., more will be made available later.

As noted by WoW Insider, registering for the store enters you into a lottery to partake in an upcoming beta such as Wrath of the Lich King, Starcraft II or the as-of-yet unannounced (but we dream so very much) Rock and Roll Racing MMO.

[Via WoW Insider]

This article was originally published on Joystiq.