Mock TV downloads spotted in US PS3 ad

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Some sharp eyes have spotted an interesting blip in a recent PlayStation 3 video, "What you Need." If you take look at the picture above (click for a higher-resolution shot), you can clearly see a section of the PS Store for television channels, including NBC, HBO, The CW, Cartoon Network (listed twice), MTV, Discovery Channel and others.

Television content from these channels are also currently available via Xbox Live Marketplace. Is this just a mockup from an overzealous ad firm, or a hint at an impending announcement? With E3 just around the corner, we'll likely know soon enough. Video embedded after the break.

[Via PS3 Fanboy]

This article was originally published on Joystiq.