"We've done a really good job over the last six years of getting gamers the games they want. And we've done well on the content side, but we haven't done a good job on the community side. Whether its around the franchise or the platform, so this is a great way to take the lead," GameFly co-founder Sean Spector told us during a very Web 2.0 walkthough of the GamePie program. "We've got a good brand with GameFly, but this is about socialization of games, not about buying games or renting. So, currently we're just trying to make a killer social app."