Microsoft's Shane Kim now sees the end to the console war as a new magic number: first system to 100 million units sold wins, he tells Wired. That's an increase of 90 million over the 10 million mark Microsoft used to promote as the bellwether of victory. Kim believes consumers are still deciding what system to choose and that this console generation is different from the others. (Yeah, it's the first time Microsoft actually has a chance.)

Kim explains that Sony won the last couple generations, but Nintendo is clearly in first place this time around; however, he wonders if Nintendo can keep that momentum going up to 100 million (at Nintendo's rate of supply, it could take decades). He even questions it there'll be a clear-cut winner this generation. Finally, Kim assures that the Microsoft hardware guys are still working on reducing the cost of Xbox 360, in order to hit that "mass market" price point.

This article was originally published on Joystiq.

Guitar Hero World Tour is officially official