PSP is 'gateway drug' to other Sony hardware


"For us, the PSP is a very high growth, high margin business and something that is a very good product for us," said SCEA senior marketing manager, John Koller, speaking at today's 6th annual Wedbush Morgan Securities Management Access Conference in New York City. As conveyed by GamesIndustry.Biz, Koller's message was all about the fortunes of the PlayStation Portable, set loose in a world where handheld gaming has grown beyond its smaller screen size, both commercially and socially.

"In the past, it was a small screen experience. It was something that was very difficult to have from a social perspective," Koller explained. "Those things have changed." And with change comes, well, a lot more change. The kind that rattles in your pocket. Says Koller: "For us, the PSP is a very high growth, high margin business and something that is a very good product for us." He allegedly likened it to a "gateway drug," with first-time gamers (users?) eventually following their noses to Sony's PlayStation 3. The images there are like, so vivid, man.

This article was originally published on Joystiq.