Consumer research bods Nielsen recently set out to answer mind-poppingly important questions such as: just how long did an average play session on the Wii last for somebody in North America between the ages of 10 and 26? The results suggest that we should all be paying a little more attention to our poor, neglected Wiis.

While Nintendo's platform enjoys a decent share of gamers' overall gaming time, the rest of Nielsen's statistics paint a damning picture. The Wii lags behind the Xbox 360 and PS3 in both the "average number of sessions a day" and "average usage days per month" (disgraceful commitment there from the over-26 demographic) sections.

The average Wii session also doesn't last as long as those on its two rivals, though no wonder with all of those required installations and ridiculously protracted cut-scenes, amirite? What's that? We're just being sore losers? Fine. Whatever.

This article was originally published on Joystiq.

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