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Ubisoft announces Play Zone, we die a little inside



Ubisoft has continued on its quest to make us sneer at almost everything it attempts by announcing "Play Zone," a new Wii-exclusive division focused on "party games." Hey, we hear it's what's hot nowadays! Ubisoft's first contribution to this festival of mediocrity is Sports Party or, as North American readers will know it, Digital Embryo's Summer Sports: Paradise Island, which Ubisoft has snapped up the European publishing rights to.

Says Ubisoft marketing director John Parkes: "With our new Play Zone party titles, the Wii gamers who like to spend time with friends and family will have fun with the Wii through innovative and involving mini-games." Join us in the gallery and we'll all hold each other and cry.

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[Via press release]