11:50 AM: Several Blizzard 'celebrities' are highlighted in the audience -- it seems anyone who's anyone in the company is here. Now on to the players, particularly the pro-gamers who've travelled from around the world to be here, who take the stage to loud applause. The Starcraft competitors take bows, followed by the Warcraft III pros.
12:03 PM: The presenters wish good luck to the competitors.
12:05 PM: Mike Morhaime takes the stage. Comments that the invitational is the largest gathering of Blizzard players in Europe, ever -- it's "breathtaking". He talks about how technology enables the world to become smaller and allows communities to transcend conventional boundaries. Blizzard were told European market was too small for WoW; we proved them wrong.
12:08 PM: This past year has been incredible for us. Last year: TBC launch sold 2.4 million copies in first 24 hours. Fastest selling PC game of all time. Also announced merger with Activision (they "leveled up"). Shouldn't notice any difference as a player. Blizzard's focus remains "to continue making great games".
12:10 PM: Video of highlights from last year's invitational is played.
12:13 PM: Mike outlines the events coming up: tournaments, hands-on computers for WotLK and Starcraft II, developer panels, costume, dance and machinima contests.
12:18 PM: Jay Wilson, lead designer on Diablo III, takes over. WWI audience will be see a demo of Diablo III in action. Diablo "reinvented the roleplaying action genre". Gameplay demo on big screen.
New type of dropped item. Red globes allow you to recover health and fight without having to use potions. Shows the Barbarian fighting berserker and cultist enemies. Environment is a big part of Diablo III, can destroy it, interact with it. Can also work against you. Treasure chests might be traps!
Loot: gear custom designed for each class's unique look. Endless stream of items to be found. Shows barbarian using a wall to crush zombies. Whirlwinds through enemies to loud cheers from the audience.
World of Diablo III will have quests and story events -- 'more so than previous games'. Shows character interacting with the npc Deckard Cain and embarking on a quest.
12:30 PM: "Diablo III is first and foremost a co-operative game." Witch Doctor is a brand new class, uses ancient tribal magic: diseases, pets, mind control. Can cast locus swarm to devour multiple enemies. First pet is the Mongrel, can become empowered by Witch Doctor's attacks to do additional damage. When near death, can be killed by the witch doctor to destroy nearby creatures.
12:40 PM: The presenters are back on stage. Running through all the European countries -- the attendees are from all over the world.
12:43 PM: A dance piece is performed on stage, set to a new piece of Diablo music against a "Diablo III" backdrop. If you were late to the ceremony, you'd still be in no doubts what the big news is today.
12:50PM: End of the ceremony -- that's all folks!