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Ad: PSP makes being arrested so much more fun

Andrew Yoon , @scxzor
07.22.08
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We love the construction of this ad for the PSP created by TBWA Espana, Madrid, Spain. Two police offers are apprehending this young man, and instead of handcuffs, they use the ever-engrossing PSP. It's a subtle ad that may not sell the system's capabilities, but does a great job of emphasizing how cool the device is.

[Thanks, Karsten!]

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