Micro transactions. Love 'em or hate 'em, they're a reality on the Xbox Live Marketplace and later this year, come the release of the 360's feature rich Fall update, they may begin to "infect" our Avatars. Ewww!
In an interview with VentureBeat, Microsoft's corporate vice president John Schappert talked about the possibility of monetizing Avatar customization options saying that pairing Avatars with micro transactions "may be in the future," but now they're focusing on launching "with great customization and a great library of accessories this fall." Money, money, money ... it's always about Avatars, micro transactions and money.