Of course, while non-Warcraft players would probably see a sign like that and think it's gross or scary, we know the truth: Thrall's a loveable badass. He's the guy you elected the supreme leader of Azeroth by a huge margin, so using him on a ride that's supposed to be scary kind of defeats the purpose. While most might leave that ride screaming in fear, we'll probably just leave it screaming, "For the Horde!"
Update: I'm told that the art is not of Thrall but is instead Grom, something that has shaken me to the very foundations of the day I first bought Warcraft III. I always thought it was Thrall on the box cover. Oh well.
Also, I apologize to Paul, our French readers, and the gypsies of the European continent. Paul didn't say where he saw this ride, and my overactive imagination pushed me to envision a traveling gypsy camp somewhere in the wilds of France. I meant no offense -- in fact, even though I'm a lifelong American (Midwestern, even), I feel a kinship with the traveling gypsies of the old country. That's probably why I thought it was them.