To clarify, this generally offensive slang term (preceded by another potentially offensive phrase above it) is not included in the retail release of the game. Rather, whomever Nintendo employed to play the version of Wild World sent to press with all of the game's items unlocked, purposely "trained" the Baabara character to use the term. Further, introducing this kind of offensive content into a new copy of the game, from a stranger via Nintendo Wi-Fi Connection, is nearly impossible. To import content from another game cartridge over the internet requires two users to first exchange their unique 16-digit codes before they are able to share data. In other words, your kids are safe -- unless they or their "friends" are the creators of such content.
What MTV Multiplayer and other outlets have discovered is an isolated matter. Still, since the media serves as a filter through which you receive your news about Nintendo products, Nintendo clearly needs to work harder to prevent the kind of incident highlighted here from happening again. Also, an apology would be nice ...
Update: And here's that apology ... "We regret that an offensive phrase was included without our knowledge via a wireless function that allows user-generated catchphrases to spread virally from one game to the next," said Nintendo in a statement sent to us. The company is asking that the 14 affected copies it mailed out to the media be returned. The full statement is posted after the break.
[Note: As this post contains sensitive material, this is just a friendly reminder to keep the comments clean -- or face the perma-banhammer. Thank you.]