High-def found to increase ratings in sports programming

Go ahead, pick your jaw up off of the floor. We'll wait. On the real, you can't possibly be surprised to hear that high-def makes sports entirely more palatable, and a recent Nielsen study on the matter has found that HD broadcasting of sporting events has increased ratings on those very events by quite a margin. The numbers show that at least 22% of US households receive HDTV programming (up from 10% in September 2007), and its ratings for TV sports are 20% higher than the US overall. Even though we know the answer (or, so we think), we'll pose the question to you -- are you more inclined to tune to sports if an event is in HD?

[Via SED-HDTV]