Go ahead, pick your jaw up off of the floor. We'll wait. On the real, you can't possibly be surprised to hear that high-def makes sports entirely more palatable, and a recent Nielsen study on the matter has found that HD broadcasting of sporting events has increased ratings on those very events by quite a margin. The numbers show that at least 22% of US households receive HDTV programming (up from 10% in September 2007), and its ratings for TV sports are 20% higher than the US overall. Even though we know the answer (or, so we think), we'll pose the question to you -- are you more inclined to tune to sports if an event is in HD?

[Via SED-HDTV]

0 Comments

High-def found to increase ratings in sports programming