"Going forward, Sony intends to adjust product pricing to mitigate the impact of the appreciation of the yen."Sony is also delaying or at least curtailing some of its investments while planning to "downsize or withdraw from unprofitable or non-core businesses." All these moves are meant to cut operational costs by some $1.1 billion in operational efficiencies before the fiscal year closes on 31 March 2010.
Update: Yup, we were right. According to Reuters, Sony will "raise prices on some electronics products in Europe from the beginning of 2009." Also, Bloomberg reports that 8,000 contract workers from the electronics division will also be shed for a total of 16,000 personnel added to the world's unemployment roster.