Litel's article showcases the many press release quotes that just make you tilt your head in confusion and wonder why exactly someone wrote that for marketing purposes. Quotes such as Cliffy B calling the original Gears of War "...just a tease, an appetizer to Gears of War characters and new style of gameplay" just to ramp up marketing for Gears of War 2.
Litel inserted the Mark Jacobs award because he thought it would be unfair to include Mark Jacob's quotes in with the other quotes he gathered. With all of the passion Mark puts behind his marketing promises, including Jacobs's quotes would turn the article into a countdown of Mark Jacobs moments. So, the quotes were left out, but the spirit of Jacobs remained alive and well.
If you want to see all 50 quotes, and which quote got the coveted award, head on over to GameSetWatch and check out Litel's article. We certainly got a few chuckles out of it.