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Worley Winery loses stock, BioShock 2 gains promotion


We have to imagine that the marketing team for BioShock 2 is split into two warring factions, each one trying to outdo the other's promotions. "We're going to make an online pseudo-ARG site." "Oh yeah? Well we're going to give away characters as a pre-order bonus." "Oh yeah? Well we're going to set up an eerie simulacrum of our ARG site in the middle of Comic-Con." Hopefully the escalation will stop before we reach: "Oh yeah? Well we're going to kidnap an actual little girl and take her to the bottom of the ocean."

The latest salvo from one of these sects is pretty clever (and legal, we think) -- a number of advertisements for plasmids and Rapture locales tucked into bottles from Arcadia's Worley Winery (an in-game spirits retailer) recently washed up on beaches across the world. Kotaku readers grabbed images from the bottle-peppered shores of Brighton Beach, The Hague, Vancouver and Santa Monica. We also received a video from tipster Lazlo showing the early-morning discovery at Vancouver -- it's posted after the break.

If your mainland orientation kept you from checking out the promotion, don't despair -- you can already grab one of these ad-filled bottles on eBay for around $100.

[Thanks, Lazlo!]